EFTA-MERCOSUL: greater opportunities for Brazilian and South American businesses

The Free Trade Agreement between MERCOSUL and EFTA (Switzerland, Norway, Iceland, and Liechtenstein) goes beyond government negotiations: it creates tangible opportunities for companies of all sizes, from large corporations to small and medium enterprises (SMEs).

One of the most significant benefits is the reduction of tariffs on a wide range of industrial and agricultural products. Sectors such as machinery, chemicals, pharmaceuticals, meat, and processed foods will gain easier and cheaper access to EFTA markets, boosting the competitiveness of Brazilian businesses.

Equally important is legal predictability. The treaty provides clear rules regarding technical barriers to trade, sanitary and phytosanitary measures, public procurement, and intellectual property. This greater clarity reduces risks and gives entrepreneurs the confidence to expand into highly demanding, high-value markets.

For SMEs, which often face greater barriers to internationalization, the agreement can be game-changing. It introduces simplified rules of origin, including self-certification in some cases, and cuts down bureaucratic hurdles that raise costs and delay shipments. This opens the door for SMEs to participate in global value chains, connecting with European companies seeking reliable partners.

Another major impact is the potential for foreign direct investment. EFTA countries, particularly Switzerland and Norway, are known for their strong innovation ecosystems and investment capacity. Preferential access to their markets not only encourages exports but also attracts investors eager to establish partnerships and expand production in Brazil.

In short: the EFTA-MERCOSUL deal offers Brazilian businesses a platform to scale internationally, foster innovation, and strengthen their global presence.